Got Launchables?
New products and services are just the tip of the iceberg when it comes to what you can—and maybe should—launch. If it’s important financially, strategically, or culturally; if you’re excited about it and want others to be too, it’s a Launchable. Consider putting launch discipline and process behind other initiatives to gain critical momentum and make your success more intentional.
- New Products
- Commit to the discipline of launching for key products. Let the others be simple releases.
- New Services
- Give shape and definition to intangible offerings.
- New Business or Division
- Gain alignment and momentum around business growth and change.
- Major Initiatives
- Give key efforts the focus and attention they deserve.
- Internal Initiatives
- Engage your most important audience—the one within your walls.
- New Markets
- Use the launch process to access untapped opportunities.
- New Countries
- Translate brand equity for new cultures and needs.
- New Category
- Capitalize on the opportunity to create a categorical advantage.
- Product Line Extension
- Rekindle excitement around established trends.
- Relaunch
- Generate new income from existing assets.
Download our Meet the Launchables infographic now ›