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Orange has been the new black for quite some time, if you ask Bob Freytag. Bob is a Minnesota guy, which is to say you’d think he’d be congenitally opposed to flashiness of any kind. And yet, as Introworks’ cofounder, he’s got a job to do in terms of living, breathing and, naturally, wearing the brand. Which brings us to Orange. “It’s my go-to neutral,” Bob muses. “There’s pretty much no outfit that wouldn’t be improved with a little, or better still, a lot of orange.”

Here are a few looks, as rocked by Bob, for your summer launch style inspiration. Seen any clothing items that belong in Bob’s wardrobe? Please share!

Download your BOB here ›
Download Bob Paper Dolls

 

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