News & Insights

Fresh Oranges

Meet the newest members of Team Orange, here to bring unique experience, insight, imagination and good vibes to the work we do with you. From left, they are…

Sara Pearson

Title
Account Director

Mission
To be a strategic partner for clients and help them win!

Background
Most recently FedEx Go-to-Market initiatives, acquisition brand launches and customer communications at Hanley Wood

Top professional skill
Getting to the heart of what matters

Top athletic skill
Hula hoop

Member in good standing of
Introworks’ Game of Thrones Club

Celebrity encounter
Bar conversation with “Norm” from Cheers

Julie Blade-Larson

Title
Senior Art Director

Mission
Concept and execute great creative for Introworks’ clients

Background
National consumer brands including Converse, Ocean Spray & TJMaxx. Special fave: The MN Zoo identity

Skills
Strategy, concepting, identity design, video

Smooth move
Cutting deck of cards with one hand

On the tube
Parks and Rec, Criminal Minds

Glorious past
Former Kansas City BBQ Judge. Credentials currently lapsed

Cheryl Hanson

Title
Finance and Admin Manager

Mission
Deal with such incidentals as money, personnel and office management

Background
Leading financial series fundings for medical device startups, seed level to selloff

Expertise
Matters involving spreadsheets, rules, regulations, red tape and being nice to people

Outdoor Activity
Community gardening

Indoor Activity
Watching Green Acres

Child Stardom
Performed as a voiceover talent on her dad’s radio show, specializing in cheerful announcements needing a squeaky little voice

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