Shoe company Asics blasted the personal cellphones of thousands of willing onlookers up the world’s longest selfie stick—a fully operational 90-footer—in New York City, in conjunction with the city’s marathon on November 1. For several years now, Asics has been lighting up social networks with its uber-engaging stunts at NYC marathon time. Check out the 8-story selfie action, along with other brilliant Asics marathon experiences here.