Rocket Science Blog

8 Signs It’s Time for a Relaunch

Some of the most successful launches are relaunches. What are the signs you should consider one? When is the time right for re? There’s been a merger or acquisition. Bringing ... Read the rest

Got Launchables?

New products and services are just the tip of the iceberg when it comes to what you can—and maybe should—launch. Consider putting launch discipline and process behind other ini ... Read the rest

What is your Point B?

It seems pretty basic: How are you measuring success? What does it look like? How do you know if it’s working? At Introworks, we call the establishment of success metrics finding ... Read the rest

Who’s your Brandtagonist?

When you launch or relaunch a product, you’re telling a story. And what’s the backbone of a good story? Conflict! So the question is, where’s the conflict in your story? Wher ... Read the rest

Welcome to Rocket Science

Rocket Science is our new blog about launch and B2B marketing. Like all new endeavors, it’s hard to say exactly where it will go and how it will evolve. But our plan is to tal ... Read the rest