Got Launchables?

New products and services are just the tip of the iceberg when it comes to what you can—and maybe should—launch. If it’s important financially, strategically, or culturally; if you’re excited about it and want others to be too, it’s a Launchable. Consider putting launch discipline and process behind other initiatives to gain critical momentum and make your success more intentional.

• New Products
  • Commit to the discipline of launching for key products. Let the others be simple releases.
• New Services
  • Give shape and definition to intangible offerings.
• New Business or Division
  • Gain alignment and momentum around business growth and change.
• Major Initiatives
  • Give key efforts the focus and attention they deserve.
• Internal Initiatives
  • Engage your most important audience—the one within your walls.
• New Markets
  • Use the launch process to access untapped opportunities.
• New Countries
  • Translate brand equity for new cultures and needs.
• New Category
  • Capitalize on the opportunity to create a categorical advantage.
• Product Line Extension
  • Rekindle excitement around established trends.
• Relaunch
  • Generate new income from existing assets.

Download our Meet the Launchables infographic now ›