E-BOOK

8 Essentials for Successful Launching

Launching products and services is increasingly important to the success of a business. At the same time, the barriers to achieving that success are only getting steeper.

This e-book draws on nearly 30 years of launching experience to outline the 8 key best practices for winning at launch in tough market situations.

Best practices for winning at launch

Download this e-book to learn:

• The best time in the development process to start launching
• Who should be on your launch leadership team
• Why you shouldn’t limit launching to new products and services
• The difference between a launch and a release—and why it matters