8 Essentials for Successful Launching
Launching products and services is increasingly important to the success of a business. At the same time, the barriers to achieving that success are only getting steeper.
This e-book draws on nearly 30 years of launching experience to outline the 8 key best practices for winning at launch in tough market situations.
Best practices for winning at launch
Download this e-book to learn:
- The best time in the development process to start launching
- Who should be on your launch leadership team
- Why you shouldn’t limit launching to new products and services
- The difference between a launch and a release—and why it matters