Fractional
Writer

Location: Minnetonka, MN (Hybrid – in office 2-3 days)
Type: Fractional Contract
Reports to: Creative Director / Strategy Lead

Who We Are

Introworks is a Minneapolis-based B2B marketing agency specializing in medical device, digital health, and life sciences. For more than 30 years, we’ve helped innovators launch, relaunch, and propel products that improve health, well-being, and the world we live in. Our work lives at the intersection of strategy, narrative, and creative execution, simplifying complex ideas and changing conversations so our clients can win in competitive markets.

Your Role

We’re looking for a Fractional Writer who thrives on turning complex, technical concepts into clear, persuasive narratives. You will play a central role in shaping messaging across brand platforms, product launches, campaigns, and digital experiences for medical device, digital health, and life sciences companies.

This is not a volume-content role. It’s a thinking writer position for someone who enjoys problem solving, asks great questions, and understands how words influence decisions in regulated, high-stakes environments.

What You’ll Do

• Partner with strategists, designers, and account leads to bring ideas to life across engagement points.
• Write short- and long-form copy ensuring clarity, consistency, and differentiation.
• Adapt voice and tone for diverse audiences, including clinicians, executives, investors, and internal stakeholders.
• Support GTM and brand-building initiatives that require compelling storytelling across channels, including:

• • Campaign headlines and themes
  • Digital advertising and social media
  • Sales enablement tools (brochures, sell sheets, pitch decks)
  • Websites and landing pages
  • Email series
  • Event and tradeshow promotion
  • Videos and animation scripts
  • Thought leadership articles, case studies, blog posts

Who we’re Looking For

Experience & Skills

• 5+ years of professional writing experience in B2B marketing, healthcare, medtech, life sciences, or similarly technical industries
• Proven ability to translate complex subject matter into remarkable brand experiences
• Comfort balancing creativity with the accuracy and nuance required in regulated environments

How You Think

• You care deeply about the differentiated story needed for clients to WIN
• You want to understand the emotional why to change buying decisions
• You ask insightful questions and enjoy learning new technologies
• You’re driven to take the boring out of B2B

Why You’ll Love Working Here

• You’ll write about work that matters—products and technologies that impact lives
• You’ll shape brands and conversations, not just fill content calendars
• You’ll work with down-to-earth people who are results-driven and have a can-do attitude
• You’ll partner with truly impressive people who are inventing and commercializing extraordinary technologies