Launch Library

Last month we looked at the type of launch fail known (at least to us) as the notorious Babuplurft. If you happened to miss it, you can check it out here. But wait, there’s more! For our second installment in the Launches Gone Wrong series, we present the Krahmflop.

Hit play to hear pronunciation and usage examples

 

What’s sad about a Krahmflop is that the thing being launched is internally the subject of so much love, and excitement and buzz, and then it goes out into the world, and it’s like a kid who can’t get a seat at the popular table.

Nobody cares.

After all kinds of buildup and fanfare, it turns out that the marketplace is massively indifferent.

When a Krahmflop happens, it can usually be chalked up to poor aim. Aim, as in targeting the powerful, emotional needs and wants of a particular audience. Maybe it wasn’t crystal clear who the real audience is. Maybe nobody bothered to do the homework and learn what really drives those people.

Maybe it was a “build it and they will come” mentality.

On the other hand, “If I had asked people what they wanted, they would have said faster horses.” Henry Ford may or may not have said it, but no matter. The point is, there’s something to be said for innovation guided by vision and conviction, rather than a slavishly narrow response to customer feedback.

Even so, losing sight of the customer in the product definition and design process, and letting a fixation on innovation obstruct your focus on them is risky.

If your company gets all excited about new and not needs, there may be a Krahmflop in your future.

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