News &
Insights
Thanks for visiting the Introworks News and Insights page. If there’s something that interests you concerning launch, B2B marketing or Introworks, let us know. We’d like to start a conversation!
The latest news from Introworks
We’re 25, and We’ve Got You to Thank.
On February 2nd, Introworks turns 25. We won’t be taking this occasion to strut around and make read more
Give Generosity a Shot.
Mike McMillan Introworks cofounder and Chief Strategy Officer I think all success stories have ... read more
What Kind of Party Animal Are You?
25 years in business is something to celebrate, and celebrate we will—this summer, when the ... read more
What Are You Launching?
You’d think if one thing was for sure in the whole launch process, it would be the product ... read more
7 Questions and a Selfie: Bob Freytag, Co-Founder, Introworks
You may have talked with Bob, a.k.a. The Man in Orange, in a boardroom or on the links. But ... read more
See it. Hear it. Feel it. Launch is an experience.
We always say that launch is a verb. A corollary to that is that as you bring a launch to life, read more
Culture Corner: Fall Viewing List
Instead of going outside to see the leaves this fall, stay in, order a pizza and join everyone ... read more
7 Questions and a Selfie: Amber Fennell and John Bower, PGC
Amber Fennell (Marketing Communications Manager) and John Bower (VP, Marketing and Sales) have ... read more
How Customer Insights Inspire Winning Launch Strategies
When a company, product or brand is experiencing barriers in the marketplace and it’s hard to ... read more
Launch Library
8 Signs It’s Time for a Relaunch
Maybe your product’s performance in the market is suffering because of complex issues with no quick… keep reading read more