It’s always exciting to hear about how a client has benefitted from our launch initiatives, and that’s what happened at a recent panel discussion with Allied Executives.
John Bower, Vice President as PGC, talked about how findings from our BrandFAQs™ market perception tool set a process in motion that has unified the company and helped put them on a course that’s resulted in a 233 percent increase in customer site visits, and 36 percent increase in parts orders this year to date.
The lesson? Knowing how you’re really seen is the first step to understanding opportunity, aligning your forces, and accelerating growth. BrandFAQs can help.