It’s never a good idea to go to the grocery store hungry. But how about to the Internet? Most, if not all of us, have been on the precipice of launching or refreshing a Web site, and what better place to go looking for ideas than the Internet chock full of Web sites—nearly 47 million new ones in 2009 alone. Bad idea. There, stacked on the shelves of the Internet Isle, you’ll find no shortage of great ideas of which you probably only need a handful to achieve the Web site you really need. In other words, you’re going to end up in the checkout line with more than you need, or even worse, back at the office with buyer’s remorse.

Don’t go to the Internet hungry. Instead, start with these 5 practical steps that will put your priorities in order AND satisfy your craving for that perfect Web site.

1. Know Your Budget
   Understandably, this won’t be your favorite step, but knowing how deep (or shallow) the pocketbook is will help manage expectations and help you get the most of every digital dollar.
2. Know Who You’re Providing For
   While it’s easy to get wowed by the viral videos and retweets, don’t lose site of the big picture—what your audience wants. If it’s whitepapers, then so be it. You don’t have to be launching the next “i” thing to please them.
3. Make a List of What You Really Need
   Before even opening a browser, sit down with a pen and pad and jot down your Web site requirements. Think about the staples like company and contact information all the way to product demo videos and sales tools. If you’re not sure, ask others in your company. Remember, this is a list of needs, not wants.
4. Have a Short List of “Bonus” Items
   Now that you know your budget and you’ve addressed your needs, take a minute to think about tactics like Flash components, videos or social media tools that could bolster your message and engage your audience. Here’s where it’s okay to consider “neat” things you’ve seen. A word of caution, don’t force it. Make sure you can marry the concept with the content.
5. Plan for the Future
   Like most grocery trips, it’s not a bad idea to plan ahead. While satisfying your short-term essentials, leave room in the budget to provide for future growth and needs. You may not be able to get everything you want for launch, but knowing that you have everything you need can give you satisfaction now and excitement towards future updates.