MINNETONKA, Minn. – It’s a fundamental right of all Americans – the pursuit of happiness. That pursuit extends to the workplace for the creative staff of brand strategists at Introworks, a renowned marketing communications agency in the Twin Cities.
The agency was named one of Minnesota Business’ 100 Best Companies to Work For. The award recognizes businesses that are setting the standard of excellence in work culture and environment, company leadership and employee happiness.
“After 22 years in this business, it’s incredible to look forward to going to work, knowing you’ll be surrounded by people who push you to be your creative best, give you the resources to learn new skills and help you deliver success to clients – all while finding ways to make you laugh and think,” says Mark Juckel, a senior graphic designer who’s been with Introworks for 10 years. “It’s a culture and environment that’s hard to beat.”
Led by cofounders Bob Freytag and Mike McMillan, the Introworks team specializes in launching products and services for high tech, medical device and financial services companies. With expertise in branding and marketing communications, the team has strategically guided hundreds of launches for clients ranging from startups to global corporations, all seeking an unfair advantage in the marketplace.
The agency’s driving force is its mission to share, along with clients, in the joy of a historic launch.
“Joy is when a client tells us she received more than 100 qualified leads from an email campaign we designed,” says Freytag, the agency’s president. “Joy is when we work with a client for 10 years, helping that company differentiate itself in a saturated market and grow its way to acquisition. For us, launch is life.”
Freytag and McMillan, both graduates of Minnetonka High School and Iowa State University, began their partnership doing ads.
“We literally worked 100 hour weeks, taking any work we could get, holed up in our makeshift office, living off Mountain Dew, fast food and pizza delivery,” Freytag recalls, chuckling. “We first knew we had created something special when we got our first $10,000 check. We used that money to buy more powerful computers.”
The business duo no longer subsists off of fast food and sugary, caffeinated soda – opting for black coffee and deli salads instead – but continues to invest in the company and employees. Earlier this year, the partners recognized the team’s contributions by taking them on vacation in Mexico for the firm’s 20th anniversary.
“We are very fortunate to have such a strong team,” says McMillan, the firm’s chief creative officer. “Their creativity and dedication makes Introworks what it is today.”
To learn more about Introworks, contact:
Bob Freytag
Introworks
bfreytag@introworks.net
952.288.2715