6 of 6 | Key Factors for a Successful Launch

In the hustle bustle, it’s easy to overlook employees and other stakeholders. But your internal audience is of primary importance for the launch. (And not just the sales force.) If nothing else, it’s a simple matter of proper order that can strengthen the consistency of a differentiated product or service. If you’re going to invest so much in planning the external launch, you’d better align internally first to deliver later.

Series Summary:

Business continues to rely more acutely on new product success to drive revenue and profit, with sub-standard results. With any complex effort, adhering to fundamentals becomes more critical. We hope these six key factors have sparked some valuable thinking in your aim to achieve the right trajectory. If you missed previous Catalyst issues and would like to review the six key factors in their entirety, you can find them in our archives.