We define launch as the process of taking a brand, company, product, or service from Point A (where you are today) to Point B (where you want to go).
Getting to Point B can be a challenge, especially if everyone in your organization isn’t starting from the same Point A. That’s why alignment is vital to success–and why we’ve built it into our launch process. In fact, there’s a tool we use to help facilitate the conversation about where you want to go. It’s called the “A2B Worksheet”. It helps get everyone to the same starting point, and we’d love to share it with you.