Definitely not the way you want to run a race. But it isn’t unusual for companies to run a launch that way—sprinting over the starting line without having set themselves up for success by doing first things first.
Specifically, many companies forget about the first audience they need to address in a launch: The internal audience.
In fact, any launch that doesn’t begin with the people inside your organization isn’t just putting the cart before the horse. That’s a cart without a horse, a cart that’s going nowhere.
It’s an understandable oversight. We work so hard to connect with external audiences—to map out their personas, speak their language, meet them where they are with what they want—it’s easy to overlook the internal audience. But when you do that, you’re getting ahead of yourself.
By starting your launch internally, you can practice your messaging and try out your tactics. Where are the questions? What doesn’t resonate? Your internal launch gives you a chance to refine and optimize before you go external.
More importantly, it gives you a chance to create champions and advocates. No one likes to be surprised or feel left out. Including your own people in the launch makes them part of the process and treats them as insiders. This creates all-important internal alignment and momentum.
It gives your cart the horsepower to move forward with purpose.
Wondering how you can best prep for internal launch? We’re ready to help. Just get in touch.