Launch Library

Got Launchables?

New products and services are just the tip of the iceberg when it comes to what you can—and maybe should—launch. If it’s important financially, strategically, or culturally; if you’re excited about it and want others to be too, it’s a Launchable. Consider putting launch discipline and process behind other initiatives to gain critical momentum and make your success more intentional.

  • New Products
    • Commit to the discipline of launching for key products. Let the others be simple releases.
  • New Services
    • Give shape and definition to intangible offerings.
  • New Business or Division
    • Gain alignment and momentum around business growth and change.
  • Major Initiatives
    • Give key efforts the focus and attention they deserve.
  • Internal Initiatives
    • Engage your most important audience—the one within your walls.
  • New Markets
    • Use the launch process to access untapped opportunities.
  • New Countries
    • Translate brand equity for new cultures and needs.
  • New Category
    • Capitalize on the opportunity to create a categorical advantage.
  • Product Line Extension
    • Rekindle excitement around established trends.
  • Relaunch
    • Generate new income from existing assets.

Download our Meet the Launchables infographic now ›Meet the Launchables screen shot of the downloadable PDF. Text is in the body of the blog entry.


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