Our Work

OpSens Medical, a leader in sensor-powered medical devices, needed to gain market traction for its innovative OptoWire™ guidewire. But while the wire offers unique procedural and clinical advantages, it was challenging to make the case for it, or make headway in a space dominated by big, established players.

The company partnered with Introworks in an initiative to elevate the OptoWire brand and boost sales.

Image of a guidewire. It is silver with multiple textures and sort of snakes in from the bottom left to the top of the frame. It sits elevated to show round end.

A Booster campaign

It was clear that to overcome the built-in challenges of the market we needed to change the conversation. Fortunately the perfect opportunity to set that in motion was coming up, at the company’s Annual Sales Meeting.

We set out to shape the right story, supported by the right tools, and wrap it all in a package that would give the sales force new momentum going forward. Collaborating closely with the client on strategy, messaging, sales tools and a visual identity for the event, we delivered a comprehensive Booster campaign that positioned the OptoWire team for success.

Wired for Growth 2024. Gif with multiple graphic expressions with the text. Colors are orange, black, grey and some blue.

OpSens and Introworks brainstormed multiple themes for the Annual Sales Meeting, but the energy of this one made it the clear winner.

Wired for Growth 2024. Text in graphic. Graphic is black background eith text at center, along with a hand making devil horns gesture. A wire wraps loosely around the wrist and up through the fingers.

To support their conversations with interventional cardiologists, salespeople received a robust toolkit, including a message guide, video, brochure and sales sheets.

Graphic mockup of the cover of a brochure. Text on brochure says: Yesterday's Pressure Wires, Today's physiology Wire. One-wire physiology from diagnosis through treatment. The way physiology should be.™ OptoWire logo.
Photo of sales collateral displayed in a fan across a table. Up top left is a small black folder that says OpSense Medical. Below is the blakc and white brochure that says, "Yesterday's Pressure Wires. Today's Physiology Wire. (additional text that is illegible)" On left is a square black box that says "OptoWire™ Precision Physiology Wire™ OpSens Medical

Collateral made a clear, black-and-white case for OptoWire–a simple, compelling argument in an environment where sometimes the big story gets lost in the details.

How it went

Quote that says "Thanks to Introworks NSM Booster, we had a fantastic annual sales meeting. The North America team loved the theme, deliverables, and the actionable messaging we used to unify our plan for the year. The feedback has been overwhelmingly positive and sets a new standard and high bar for the future.” By Alan Mueller, Director, Global Coronary Marketing, OpSens Medical

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