Our Work

Saying hello to increased market awareness

ISurTec®, a pioneer in lubricious coatings had an awareness problem. They’d been a strong player in the market for 20 years and yet very few knew the name. Their goal was to increase brand awareness and draw out the differentiation between them and their competitors, namely that they are easy to work with.

Text: Hello. Graphic is a full page add with the word Hello written very largely at center. Directly bellow Hello is copy that is a bit toosmall to read but the first few words say, "It's nice to meet you. We are ISurTec®." Along the bottom of the ad are an array of bottles of the product with ISurTec logo.

Our job was straightforward: Familiarize device manufacturers with ISurTec (Innovative Surface Technologies), and their unique customer-centric service structure in the coatings industry.

text: This is what it feels like to work with ISurTec®. IMage: is a photograph of a dog sticking its head out of a moving car window, seemingly smiling. ISurTec® logo sits in bottom left.

Feeling the joy

Buying decisions, even in B2B, are emotional. That’s why we focused on how it feels to work collaboratively with ISurTec. We used unexpected, attention-gettting images to drive a campaign message: medical device manufacturers will feel incredibly good about working with ISurTec to solve their coating challenges.

A computer monitor with the screen set as a Gif scrolling through the web page. It beings with the top of the ISurTec webpage. Text says: Thsi is what it feels like to work with ISurTec® with a call to action button. A photo of a dog with it's head sticking out of a car window.

A small but mighty campaign in paid and organic channels delivered the message into the market: print ads placed in trade magazines sent readers to a campaign landing page. Organic LinkedIn posts supported the campaign and amplified awareness.

quote: "Already, we've begun to see a stronger awareness otu in the market. We've received calls from partners who are psyched to save money and energy working with us," says IsurTec Business Development Manager Kristian Killian. "Introworks has us started off on the right foot. I look froward to what the next stage will bring."

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