Andy Selness

A Cart Without a Horse

READY…GO…SET! Definitely not the way you want to run a race. But it isn’t unusual for companies to… keep reading Like this? Share it and...

Finally the big moment has come—the moment when engineering hands off a new product to marketing… keep reading Like this? Share it and...

We’re wrapping our three-part Launch Fizzles series (if you haven’t seen Part 1 and Part 2 yet, here… keep reading Like this? Share it and...

Do you remember the Thingywhatchacallit? Of course not. Because that launch was a shining example… keep reading Like this? Share it and...

Ah yes, the BabupPLURFT. Say it with us: Ba-bup-plurft. It’s the sound of a launch gone wrong. A classic,… keep reading Like this? Share it and...