At Introworks, we love launching. It’s what fuels us day in and day out. But here’s the thing: Not everything needs to be launched. In fact, some products or efforts work better as a release. And knowing whether you are launching or releasing is essential because each has a particular mindset and approach.
We hear from a lot of companies that say they launch everything. But that Launch-It-All Mentality steals time and attention away from the efforts that are most vital to your success.
So how do you know if you have a launch or a release? Answering two questions is really helpful:
1. How important is the offering to your business?
Here you’re looking at the potential this opportunity represents for your organization and how critical it is for your long-term success.
2. How complex is the offering and the market environment?
This is about figuring out how difficult it will be to communicate externally and internally and what you’ll need to do to differentiate the product in the market.
Reserve the focus and energy of a launch for the projects that are the most vital to your business and most challenging to communicate. That way you can save your time and resources for the biggest initiatives and increase your chances for success.
Interested in learning more about how you can better prioritize your efforts? Get in touch and we can walk you through our Launch Criteria Chart.