News &
Insights

Thanks for visiting the Introworks News and Insights page. If there’s something that interests you concerning launch, B2B marketing or Introworks, let us know. We’d like to start a conversation!

The latest news from Introworks

How Customer Insights Inspire Winning Launch Strategies
How Customer Insights Inspire Winning Launch Strategies

When a company, product or brand is experiencing barriers in the marketplace and it’s hard to ... read more

Culture Corner: Launch Style, Summer Edition
Culture Corner: Launch Style, Summer Edition

Orange has been the new black for quite some time, if you ask Bob Freytag. Bob is a Minnesota ... read more

Launch is a Verb<sup>℠</sup>
Launch is a Verb

Introworks’ Bob Freytag and Mike McMillan want the world to know that contrary to what the ... read more

Culture Corner: Summer Reading Edition
Culture Corner: Summer Reading Edition

What books are Introworkers and friends planning to bring to the beach, cabin or couch this ... read more

7 Questions and a Selfie:  Nik Kouzes, Creative Director, Introworks
7 Questions and a Selfie: Nik Kouzes, Creative Director, Introworks

Nik Kouzes is Creative Director at Introworks. In addition to his creative directorial chops, ... read more

7 Questions and a Selfie: Eric Krafve, Founder, Victory Jerseys
7 Questions and a Selfie: Eric Krafve, Founder, Victory Jerseys

Hockey coach, hockey player and hockey dad Eric Krafve talks about his new role: hockey (and ... read more

A Pure & Clean Achievement
A Pure & Clean Achievement

Congratulations to Dow for being awarded the 2016 US Water Prize by the US Water Alliance. ... read more

Honors for Apex
Honors for Apex

Congratulations to Apex Revenue Technologies, for receiving an Honorable Mention from Xplor ... read more

7 Questions and a Selfie: Joe Beard, Founder/CCO, Bionic Giant
7 Questions and a Selfie: Joe Beard, Founder/CCO, Bionic Giant

Bionic Giant is one of our core partners at Introworks. We love their ... read more

Launch Library

8 Signs It’s Time for a Relaunch

8 Signs It’s Time for a Relaunch

Maybe your product’s performance in the market is suffering because of complex issues with no quick… keep reading read more

See Introworks’ work