Medtech Marketing and Communication Solutions
Introworks is a full-service agency using integrated strategic and creative expertise to help companies in the medical device, digital health and life sciences industries win in tough market situations.
Medtech Marketing With a Difference
Introworks stands out among B2B marketing agencies thanks to three core strengths: An exceptional ability to tell stories that win. A proven methodology to create alignment and generate market momentum. And the all-important advantage of a medtech mindset.
Stories that win
The power of a winning brand story is that it sounds simple, even inevitable. But it’s not easy to get there, and most people find it incredibly hard to do. This is where Introworks excels. We uncover your story to shape messaging that becomes your brand’s foundation. Brought to life by remarkable creative, it changes conversations, drives revenue and delivers marketplace wins.
Methodology for momentum
No matter how strong your story, or how powerful your creative, none of it matters if your team isn’t aligned behind it. Alignment drives momentum. Momentum is what lets you break through market barriers that hold you back. And we use a proven methodology to achieve it.
Medtech mindset
The medtech marketing environment is a world of its own. We know it well because we’ve lived and breathed it for more than 30 years. That specialized experience allows us to hit the ground running with difference-making insight. And while we understand the unique challenges and requirements of the space, we’re not shy about disrupting expectations, or pushing boundaries to advance your business goals.
Strategy and Creative Services
Clients come to Introworks for our creative perspective on strategy, and strategically-driven creative. Whether it’s a medical device product launch, brand identity, relaunch or Booster campaign to address specific medtech marketing goals, we fit the tools and the approach to your needs and goals.
Our creative/strategic hybrid approach as an agency produces unexpected insights and powerful messaging. Marketing and brand strategy services include qualitative research, brand positioning, brand narratives, message guides, sales scripts, communications strategy and more.
Introworks specializes in unexpected creative solutions that bring strategic insights to life. Our creative offerings include logo design, visual and verbal identity systems, web design and development, video, presentations, collateral and other sales tools, trade show support, creative direction, design and copywriting services and more.
Boosters are targeted campaigns, focused on issues and opportunities medtech companies frequently encounter, and tailored to each company’s specific needs.
We drive awareness, engagement and conversion through multi-channel campaigns designed to change the minds and behaviors of internal and external audiences.
Introworks’ proven launching process gives you the trajectory, alignment and momentum you need to succeed in high-stakes go-to-market initiatives.
For medtech marketers whose departments are stretched thin by multiple demands, our fractional marketing services offer expert support, where and when you need it.
When the challenges your product faces are complex, or the opportunities major, an Introworks’ relaunching initiative can provide the reset you need for achieving your market goals.
Our TruVu™ business assessment tool enables you to systematically collect key information, convert it into business insights, and know what actions will be most impactful for your customers.
