Rocket Fuel

Over the past several months, we’ve been thinking small.  Not small in terms of technological advances, or market impact, or potential to change and save lives.    No, we’re talking about small companies, the non-household-name enterprises that punch…

As you begin looking ahead to ’26, in a business environment that’s even more unpredictable than usual, you may be wondering what planning for a winning year should look like. We can’t read the future better than anyone…

We are over the moon to have Sara Pearson back on the rocket ship as Senior Account Director. We missed you and so did clients. If you haven’t had the pleasure of working with her already, allow for…

“I don’t care how it works. What matters is that it does work.”  You’ve probably heard that one many, many times. In fact maybe you tend to agree.  But then you also hear this: “I can see that…

A friend recently asked me what I’d write about if I were to write a book. Context! I said without a second thought. Which surprised even me. Where did that come from? But on further thought it makes…

Welcome to ’25! The MedTech and healthcare landscape is evolving faster than ever—everyone knows it. But what exactly, we asked ourselves, might that look like in the coming months? More accurately, in true 2025 fashion, we asked ChatGPT.…

Here are some of the key ideas that influenced our 2024. These succinct statements reflect transformative insights that shift the conversation and empower our clients to succeed. We look forward to supporting their ongoing success.

Key elements to a successful qualitative discovery process. This is always the aim in messaging. But it’s seldom clear how you get there when you’re starting with what can be a daunting quantity of information, opinions and preconceptions.…

It’s been quite the summer at Introworks, and there’s a lot that’s new—new President, new clients, new website—where to start? Let’s dive in.  New President  Mark Fligge, who began working with us as a client two years ago,…

Creating a category of one is a big opportunity—and no small challenge. We can’t tell you how many of our current client initiatives involve creating and building a unique category. Actually, we can–it’s four–all legitimately distinct technologies that…

Launch the Business Year at the Sales Meeting Annual meetings are for team alignment and building momentum for the year — consider it a launch of the business year. Annual national sales (or training) meetings are a highlight…

People think about value in many ways, but the common denominators tends to be emotions and money. When you calculate the benefit from a service compared to its cost, the difference is value. That’s not wrong. But if…