Relaunching

Own the shift

Sometimes in the life cycle of a medtech product, market situations come up where you need to take a fresh look at where you are, and how you want to move forward. Maybe your product’s performance in the market is suffering because of complex issues with no quick and easy fix. Or maybe you’re looking at a major opportunity, but it’s not clear how best to take advantage of it. At times like these the usual marketing toolbox may not be enough to achieve your goals. It may be time for a relaunch.

What is a Relaunch?

When you relaunch, you’re pushing the reset button because your product’s performance isn’t where it should — or could — be. The relaunch process combines the discipline of launching with insights gained from the product’s history in the marketplace. It’s the opportunity to rethink, reframe, realign, redefine — in light of what you know, and what has changed.

Why Introworks

Introworks is a B2B marketing agency with a 30+ year track record of successfully launching and relaunching products in medtech and other industries. We are known for our ability to build alignment around stories that win, simplifying complex concepts, and bringing strategies to life with exceptional creative. Our go-to-market launching and relaunching process has helped more than 500 products exceed expectations in the marketplace.