MedTech Brand Development
Create an identity that fuels growth
Whether you are launching a new offering or relaunching an existing one, your brand is your anchor.
Grounded in strategy, it shapes every impression for every audience, from investors and buyers to employees, patients and the general public. More than simply a logo or color palette, it’s the total look, feel, personality and character that you present to the world. It’s the foundation for all your marketing initiatives, so it’s critical to get it right.
See case studies
Key Elements for
Successful MedTech Brands
Your brand identity is the combination of positioning, narrative and visuals. These elements work together to communicate your company or initiative’s business strategy and bring it to life through every customer interaction, be it digital, social, print or a conversation.
- Brand positioning
- Brand narrative and messaging
- Visual identity
Positioning is the unique place your brand occupies in the mind of your customers. A positioning that clearly identifies how your solution is different and superior to competitors’ is crucial for gaining traction in medtech markets, where adoption is complex and changing behaviors is never simple.
What we can deliver
Strategic framework, findings and insights deck, positioning statement and line, brand book, brand video
Why Introworks
Through our proven process of discovery and exploration, we develop multiple alternative product positionings and test them with your stakeholders to determine what is most resonant and persuasive.
Delivering a winning story about a product when the benefits aren’t easy to sum up in a few words is hard, which is why messaging is so often a struggle for medtech marketers. But when you do have that winning story, and everyone tells it consistently through every channel, you gain a huge advantage.
What we can deliver
Message guides including positioning, winning narrative, content pillars, proprietary language, audience-specific elevator pitches and more; sales guides and talk tracks, explainer video
Why Introworks
We’re known for our ability to simplify complex concepts and transform them into stories that attract, engage and convert audiences. In fact, it’s the single most frequent request we get at Introworks, whether from marketers in medtech or other industries.
Even in B2B markets such as medtech, where decision-making is theoretically rational, emotion plays a leading role, and the way a brand looks and feels drives that emotional response. For medtech brands, especially startups, that means communicating boldness and innovation in ways that also feel credible and reassuring.
What we can deliver
Logo design and visual identity including color palette, type, photo style, graphic elements and more; brand guidelines book
Why Introworks
Introworks’ design team is deeply immersed in visual communication for medtech brands. That means we understand what’s traditional and comfortable in the space—and know how to push the envelope to raise your brand’s profile and impact.
Let’s schedule a call to talk Brand Development
contact