The medtech advertising agency focused on your success.
From the time Introworks was launched in Minneapolis more than 30 years ago, we’ve cultivated our own approach as a medical device marketing agency. We combine deep medtech industry expertise with a beginner’s mind — curious and probing; not afraid to do what’s unconventional or unexpected if that’s what delivers results.
What to Expect
From Our Partnership
Your day-to-day experience working with a marketing agency is a huge factor in the success of the engagement. Here’s what you can expect from us:
You will work with a highly experienced, tight-knit team
• Your project will never be assigned to our “B” team. We don’t have one.
We will work hard to make your life easier
• Expert project management ensures seamless integration with your processes.
We will ask probing questions, and push when it’s called for
• Often the right answer is not the one everybody expected to begin with.
We will always bring our best strategic and creative thinking to your business challenges
• In the medtech field, there is no such thing as an unimportant project.
Guiding Principles
Every team member, every decision and every partner relationship at Introworks is guided by three principles:
Down to Earth
No big egos in the room. It’s not about us.
01
Can-Do
We don’t say “can’t,” we find a way.
02
Results-Driven
We tackle challenges and challenge assumptions in order to achieve your goals.
03
Our Story
Introworks was founded by Bob Freytag and Mike McMillan in 1992. Fresh out of college and operating from a friend’s 10x10 spare office, they scraped together $200 to incorporate and open shop in Minneapolis as the ad agency Freytag McMillan.
Beating the odds, we survived the first year. Clients came in the door and trusted us with what they valued most in business — their new products and their companies. To this day, we are deeply grateful and humbled by that responsibility.
Originally devoted to product launches in diverse industries, we’ve sharpened our focus in the medical device and medical technology space, and broadened our offerings to meet the full spectrum of medtech marketing needs.
We have partnered with nearly 400 companies from startups to Fortune 500s, on marketing initiatives for more than 500 products, for every part of the body.
Core Team
Join Us
If you want to use your strategic, creative or medtech marketing talents and experience to do work that makes a difference in people’s lives, we’d like to get to know you.
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