360° Marketing Campaigns
Big ideas, major impact
Your goal may be to gain awareness for a new technology, or increase product trial and adoption. It could be to counter a misperception in the marketplace, or drive traffic to your booth at a conference. Whatever you want to achieve, 360° advertising campaigns amplify results through high-impact creative that delivers integrated, strategy-driven messaging at every touchpoint.
360° creative campaigns in medtech markets
Our priniciples for winning campaigns in medtech and B2B markets are simple:
We start with the strategy. At Introworks— a solid strategy is always the foundation.
Our creative concepts are emotionally-driven, because contrary to what you might think, even rational decision-makers tend to be influenced by emotion first, and then backfill with logic.
We push the creative envelope to be remarkable, so your brand will stand out and your message will stick.
Full-service agency
The components of your campaign depend on your offering, situation and goals. Whatever the scope, the key is to give your audiences a strong, consistent message that is reinforced at every interaction with your brand. Elements of a campaign can include email, social media, print and digital advertising, tradeshow activations, video, sales collateral, landing pages and web content, message guides and talking points, SEO support and public relations.
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For products with where the patient is a major purchasing influence, such as cosmetic surgery technologies, the campaign should have a major consumer component.
For offerings with a strong economic advantage or a new financial model, a integrated campaign should address payers, as well as clinical audiences.
Why Introworks
Introworks is a full-service agency where creative excellence meets medtech expertise. Our familiarity with medtech audiences and media gives us a jumpstart on 360° marketing campaign strategies and tactics. And the senior-level talent of our creative team ensures that your campaign gets the attention and engagement you’re looking for.
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Let’s schedule a call to talk 360° Marketing Campaigns
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