Fractional Marketing Services
Expert support for medtech marketers
Do you ever find yourself so overextended you can’t focus on your most important business priorities? It’s a common problem for medtech marketers, especially during time-intensive high-stakes initiatives, like a go-to-market launch or relaunch. Ideally, you’d hire someone to help. But hiring and training the right person isn’t easy, or fast, or cheap. OR the DIY option — that too often leads to burnout.
We’ve seen so many medtech innovators struggle to achieve their GTM launching goals while stretched too thin, we developed a solution — the Fractional Launch Navigator.
What is a Fractional Launch Navigator?
A Fractional Launch Navigator (FLN) is a fractional marketing consultant with significant go-to-market experience in the medtech space. The FLN integrates with your team to provide expert support, where and when you need it. They work by your side to get your launch over the finish line successfully, without burnout, at a fraction of the cost of a full-time hire.
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Supports You With Key GTM Tasks
The fractional product launch navigator’s role varies with every launch, according to your team’s needs. It can be tactical, strategic, or a hybrid of the two. A FLN can serve as:
Develop GTM plan and budget recommendations. Help access market opportunities.
Manage any or all launching or relaunching workstreams and activities.
Establish and manage KPI performance reporting systems.
Drive marketing collateral through legal and regulatory process. Identify issues, help remove roadblocks.
Collaborate with cross-functional stakeholders to support the development of clinical, economic and technical evidence.
Provide outside perspective and ideas. Raise concerns as appropriate around project risk, process issues, budgets or timelines.
Conduct regular launch team meetings and provide status updates.
Ensure projects are scoped and delivered on time and on budget.
Why Introworks
As a Minneapolis-based B2B marketing agency that specializes in taking on tough market challenges for medtech companies, we are uniquely positioned to match you with the ideal fractional marketing consultant for your needs, whether you are looking for a Fractional Launch Navigator, or a professional to support your team on other key initiatives.
Let’s schedule a call to talk Fractional Launch Navigator
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