MedTech Booster Campaigns

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The medtech marketing environment has its own unique issues, with an outsized impact on your success:

A new competitor arrives on the scene and suddenly they’re stealing your market share. You’re losing sales because VACs can’t see beyond the price tag. Your clinical data is impressive — yet buyers don’t seem to be impressed. And the list goes on.

That’s why we developed Boosters, medtech marketing campaigns targeting seven of the most common barriers — and opportunities — that medical device, digital health and life sciences companies face:

Competitor Booster Campaigns

Exploit your strengths and their weaknesses to play a smarter, more effective competitive game. 

When competitors are making inroads, exploiting weaknesses or spreading misperceptions, Introworks can collaborate with your market intelligence team on a campaign that strengthens your competitive edge. This marketing campaign can create speed bumps for your competition, or combat misinformation in the marketplace. 

Economic Booster Campaigns

Make your value story as compelling as your clinical one, and win over skeptical Value Analysis Committees.

Are you making inroads with clinical audiences only to hit the wall with the Value Analysis Committee (VAC)? No matter how superior your offering is, no medtech innovation can achieve its real potential without a compelling financial case. Do you have a strong economic story? Are you clearly articulating value? Let Introworks take the numbers and develop messaging, visuals and tools that turn heads in the C-suite.

Clinical Booster Campaigns

Use a multi-channel approach to get the attention and market impact your clinical data deserves

Is your data working for you as it should? Is it moving the needle? How you package and present your clinical evidence is vital for meaningful differentiation. We can bring your data to life, simply and clearly, promoting trials and clinical outcomes to strengthen your podium and publication strategy.

Mechanism of Action (MOA) Booster Campaigns

Bring your mechanism of action to life, and make it a powerful and better understood differentiator.

Your mechanism of action (MOA) can be a key point of differentiation and competitive advantage. But describing and demonstrating advanced technology is not easy. With deep experience in explaining complex (or deceptively simple) concepts, Introworks can communicate your technology story through messaging, visuals and motion, so it’s clearly and consistently understood.

Key Opinion Leader (KOL) Booster Campaigns

Fully leverage the authority of your KOLs to create awareness, credibility and buzz in the marketplace.

What is the state of your key opinion leader (KOL) program? Do you have a persuasive story and visual assets for these advocates to use on your behalf? Are you fully leveraging the credibility they bring to fuel adoption? Introworks will work with your team to promote your KOLs, making it easier and more compelling for your industry go-tos to tell your story, and build your brand.

Patient Booster Campaigns

Harness the potential of patient audiences to drive demand and shape the behavior of providers and payers.

Patients are not always your primary point of engagement, but they can play a key role. How do you connect with this audience to gain awareness and boost adoption? We can develop marketing campaigns to help make patients a powerful force for your brand through direct communication (D2P), via your physician audience (P2P), or by integrating the patient voice into your B2B narrative.

National Sales Meeting (NSM) Booster Campaigns

Turn your national meeting into a high-impact launch of your business year, while saving your energy for other priorities.

Let’s schedule a call to talk MedTech Booster Campaigns

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