Science,  not fiction.

Imagine lying down, relaxed, a robotic arm hovering over your midsection. With the push of a button, novel ultrasound technology precisely liquifies a tumor in your liver, without so much as touching your skin. That’s not wishful thinking—that’s very real, right now. It’s the Edison System from HistoSonics, a breakthrough noninvasive technology—histotripsy—that is already transforming the healthcare landscape.

What we did

Brand refresh across web, digital, print and video communications
CGI demo animation
Executive presentation
History of histotripsy video
Sales collateral

Point A

Not bad. But not quite.

When you have a genuinely revolutionary product, your brand needs to communicate that excitement, instantly and intuitively. That was our mission with HistoSonics—elevate their already-good branding to the level it deserves. It was especially important to show this lifechanging technology in action, through visual storytelling with the power to stop people in their tracks.

BEFORE

Catalytic idea

You know it when you feel it: CGI anchors a next-level identity upgrade

Taking our cue from people who know a thing or two about visual impact—luxury automotive, electronics, even Hollywood—we turned to CGI for an animation that showcases the system and its mechanism of action in a style that combines high drama with exquisite precision. That animation set the tone for the HistoSonics website and all other aspects of the company’s brand. A series of subtle changes to the existing look, inspired by leading consumer technology brands, elevated the visual presentation of the brand to reflect its awe-inspiring potential.