When a patient is hemorrhaging, the blood flow needs to be stopped, quickly and completely.

That’s called vascular occlusion. The faster and more efficient the occlusion, the better.  Enter LOBO®, a vascular occlusion device that far outperforms other solutions by actually doing the job as intended. 

Our job was to bring that story to life, so the LOBO occluder can help more doctors save more patients faster, sooner.

What we did

  • Story that wins
  • Brand identity
  • Website
  • Social media
Point A

Stop the bleeding.

Pre-LOBO, there were two options for vascular occlusion, both with limitations. Coils, the standard of care, are notoriously inefficient. You place the tiny metal spiral in the vasculature and wait to see if it’s working. If not, add more, and repeat. It can be a time-consuming, disruptive process, sometimes requiring a staggeringly high number of coils per patient. Mesh-based plugs are more efficient, but can’t be used in hard-to-reach anatomy, so they are only feasible for the most straightforward cases. 

Catalytic idea

Stop the show.

In this story, the key word is STOP.

Stop the bleeding, yes. But first, we had to stop the show. Stop the audience in their tracks, grab their attention and instantly deliver the message that LOBO stops bleeding fast.

So what simpler way than a stop sign, making the promise as clear and decisive as the experience—occlusion, with a single device, in an average time of 90 seconds*.

*Data on file.

It’s all about that braid.

At first glance, LOBO looks like plug. But it’s not one, and it was critical to make that distinction immediately. LOBO doesn’t have the limitations of a plug, thanks to a mechanism of action (MOA) based on its unique HDBRAID® braid structure. By showing the LOBO braid mesh close up, we enabled the audience to clearly see the difference, and instantly understand that this is not just another plug.

LOBO FOMO

At first glance, LOBO looks like plug. But it’s not one, and it was critical to make that distinction immediately. LOBO doesn’t have the limitations of a plug, thanks to a mechanism of action (MOA) based on its unique HDBRAID® braid structure. By showing the LOBO braid mesh close up, we enabled the audience to clearly see the difference, and instantly understand that this is not just another plug.

Ready, set, stop 
(the bleeding).

Time to blast—and we had a blast bringing awareness of the problem and the solution to market, with a targeted multi-channel campaign to drive demos, increased tradeshow and podium presence, ongoing case and data capture, and sales force support.

Partnering with Introworks to amplify our brand and how we show up with customers was a seamless and highly effective experience. Their responsiveness, professionalism, and adaptability stood out from day one. They approached the project and our partnership with urgency and precision, delivering impactful brand assets and sales tools that elevated our message and equipped our team to engage more effectively with customers. They truly felt like an extension of our team.”

Steve Kain

VP, Marketing and Commercial Operations Okami Medical