Anthems are Excellent.

Giving heightened purpose to a company formerly known for a single technology.

Point A

All about the product.

Despite having three innovative and complementary technologies, ACIST Medical Systems has largely been known as a contrast delivery company. That’s understandable, given that its CVi^® contrast management system has been the market leader for two decades. The highly anticipated launch of a next-generation system* promises to further strengthen that leadership position. Meanwhile, the larger value offered by the company’s suite of products and services has not yet been fully leveraged.

^{*Now available in select markets. Not yet cleared or available for sale or distribution in the US.}

Catalytic Idea

There’s no end to better.

The upcoming TCT conference was the ideal opportunity to reintroduce ACIST — as a partner in helping labs in their never-ending pursuit of providing the highest possible diagnostic clarity AND the lowest possible risk to patients, staff and physicians.

Activation (What we did)

Company repositioning
Brand refresh
Strategic messaging
Brand anthem film
Photoshoot
TCT tradeshow booth design and kiosks
Event promotion, pre- to post-show (email, social, landing page)
National Sales Meeting

Quite a contrast.

An uplifting tagline, Pursuing Cath Lab Excellence, set the tone for the rebooted brand. Anchored by dramatically lighted photography spotlighting clinicians at work, the new look brings out the dedication and emotion inherent in the cath lab experience.

An anthem to excellence.

A 60 second film, “We See You”, is the cinematic centerpiece for the brand. With simple, yet powerful storytelling, it serves a dual purpose—to energize the internal team, and show cath lab audiences that ACIST shares their drive to deliver excellence every day.

On with the show.

The new brand was launched at the TCT conference, complete with booth design and interactive displays. A pre-and post-show campaign with email, digital ads and social posts drove traffic, generated conversation, and built on show momentum.