Vusion, a data analytics company serving the trucking industry, needed help standing out from competitors and gaining traction in the marketplace. Our insight? Bring theirs into focus, with branding and messaging that highlights the unique depth, relevance and value of their analytics. The tagline, “Now you see it” sums it up: Better analytics = better visibility = better decisions. Working closely with the company’s founder and chief visionary, we carried the theme of data-driven insight into a logo design, tradeshow materials, website and sales support collateral.