Rocket Fuel
MedTech marketing blog
Rocket Fuel is propellent for medtech marketers — your source for fresh perspectives, strategies and ideas to help you move forward faster and chaulk up more wins





Welcome Back Sara
We are over the moon to have Sara Pearson back on the rocket ship as Senior Account Director. We missed you and so did clients. If you haven’t had the pleasure of working with her already, allow for…
Is your MOA…MIA?
“I don’t care how it works. What matters is that it does work.” You’ve probably heard that one many, many times. In fact maybe you tend to agree. But then you also hear this: “I can see that…
Do your context pushups.
A friend recently asked me what I’d write about if I were to write a book. Context! I said without a second thought. Which surprised even me. Where did that come from? But on further thought it makes…
Top 25 MedTech trends for ’25, according to ChatGPT
Welcome to ’25! The MedTech and healthcare landscape is evolving faster than ever—everyone knows it. But what exactly, we asked ourselves, might that look like in the coming months? More accurately, in true 2025 fashion, we asked ChatGPT.…
The big ideas 2024
Here are some of the key ideas that influenced our 2024. These succinct statements reflect transformative insights that shift the conversation and empower our clients to succeed. We look forward to supporting their ongoing success.
Discovering the story that wins
Key elements to a successful qualitative discovery process. This is always the aim in messaging. But it’s seldom clear how you get there when you’re starting with what can be a daunting quantity of information, opinions and preconceptions.…
What’s new at Introworks
It’s been quite the summer at Introworks, and there’s a lot that’s new—new President, new clients, new website—where to start? Let’s dive in. New President Mark Fligge, who began working with us as a client two years ago,…
One…but not done.
Creating a category of one is a big opportunity—and no small challenge. We can’t tell you how many of our current client initiatives involve creating and building a unique category. Actually, we can–it’s four–all legitimately distinct technologies that…
Launch your business year
Launch the Business Year at the Sales Meeting Annual meetings are for team alignment and building momentum for the year — consider it a launch of the business year. Annual national sales (or training) meetings are a highlight…
The value equation
People think about value in many ways, but the common denominators tends to be emotions and money. When you calculate the benefit from a service compared to its cost, the difference is value. That’s not wrong. But if…
3 Brains, 2 eyes 1 way to drive behavior
You’ve probably heard us talk about how it’s essential to own a space in your audience’s mind. But it’s not just about the words you send there. It’s the sum total of every interaction they’ve had with you.…
Your one and only
In a hyper-competitive world, it’s more important than ever to stand out from the crowd. But with so many touting similar benefits, how do you do that? You make your way apart from the crowd, to a place…